Tom Andrews

Tom is an entrepreneurial business leader experienced in strategy, growth and performance in both multinational and SME firms, based in the North West of England. He has over 20 years experience in both large public and smaller privately owned businesses, at Exec Board level, both globally and in the UK.

His career roots are in B2C Marketing - understanding how customers think and how to develop the right products and commercial propositions to attract and retain them. At management consultancy McKinsey & Company, Tom advised and supported clients in making choices about operating model design and where and how to grow their business.

In recent years, he has worked in franchising in Travel and hospitality and driven growth and business improvement in both global and UK businesses. At IHG Hotels, he was the driving force behind new global opportunities that add value for hotel owners and their guests, developing a global brand called voco with a $1bn ambition.

Most recently, at Travel Counsellors based in Manchester, Tom led the development of strategy to double profit from £20m to over £40m and use digital technology to improve the way the business works for customers, franchisees and employees.

Tom’s curiosity, strategic thinking and empathetic style enable him to bring a business together to solve problems and go after opportunities. He is passionate about empowering the talent within an organisation to take ownership of performance, of change and of the company’s future.

Tom is a family man, raising two boys and otherwise trying to find time to ride his bicycle. Tom holds an MBA from INSEAD and a degree from the University of Oxford.

Contact

tom.andrews@truenorthsearch.io
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